Did you know that 9 out of 10 people use at least one flyer format? And that 7 out of 10 shoppers prefer the print flyer delivered to their home?*
With more than 40 years of experience as a printer, TC Transcontinental developed a complete line of distribution services for its customers, ranging from lettershop services to door-to-door distribution, and from fulfillment to the creation of mailing lists. We rapidly realized that this service would make life easier for our clients, allowing them to publish their content and reach their target audiences more effectively.
Publisac stimulates economic activity. It is an effective marketing vehicle for retailers and a relevant pre-shopping tool for consumers.
Publisac is a product that is entirely recyclable. The printed content and the Publisac plastic bag are both 100% recyclable.
Publisac has now become an integral part of the purchasing process for more than 6 million Quebec consumer. It reaches more than 3.5 million households in Quebec and 5.1 million readers weekly. Its website, publisac.ca, reaches 90,000 unique visitors eager to get more content each month. Also, knowing that 88% of Canadians are proud to get great value for their money and that 80% of Canadians study flyers, promotions and discounts before their shopping trips, Publisac definitely meets consumers’ needs and is part of their consumption habits.
Our diverse offering of digital services lets you reach the right consumer, at the right place and at the right time. Thanks to the various analyses carried out by our Market Intelligence Department, we are able to target your customers in order to identify your consumers.
We create targeting models based on data tracking proximity, location and context, in order to reach the right consumer, at the right place and at the right time.
According to the latest CROP 2018 results, 47% of Quebec consumers use both paper and digital flyers. Our digital product offering also enables you to distribute your flyer on the Web, to get the best possible optimization of your distribution campaign. Also, key performance indicators can be used to optimize sales.
For more information, please contact us at 1 888 999-2272.
Customer service: 1 888 999-2272
*Source : BrandSpark 2016