New advertising campaign signed Publisac

by Publisac Promo 0 views0

We are pleased to announce the launch of a new advertising campaign highlighting the value of flyers and local newspapers in Quebec. Particularly in the current economic context, the recovery and deconfinement plans are currently being deployed, the unemployment rate is high, family incomes are seriously affected, and people will continue to eat at home and cook.

In Quebec, several initiatives are being put forward and a movement is taking shape to get the economy moving here and boost local trade. This is why we believe that Publisac, with its paper flyers and local newspapers, is more relevant and useful than ever in helping households get through this crisis. Publisac meets the need of citizens to have access to flyer discounts and their thirst for information: it is an essential vehicle not only for the distribution of local newspapers, but also to help drive the local economy with its local supply of flyers.

The advertising campaign will be deployed throughout the Communauté métropolitaine de Montréal and is 100% placed in local media. We are also proud to have worked with a local creative agency that was able to narrow down and understand the needs of Quebecers and create a message that resonates with them in these difficult times.

We hope you enjoy it as much as we do!

Your Publisac team